CLIENT ARTICLES

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An up-to-the minute RSS feed of articles I've produced for clients.

How to Use Instagram Highlights (and Where to Download Cover Images)
Instagram is the go-to social media platform for brands right now. With more than 500 monthly active users and a
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Never Use a “No-Reply” Email Address (and What to Do Instead)
What email address do you use as the sender when you send messages from your organization or brand? Like many
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10-Point Checklist for Writing Amazing Blog Posts
Writing blog posts is easy. But writing amazing blog posts? It takes a lot more time and effort to do
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Should You Delete Your Social Media Accounts?
You haven’t looked at your business’s social media accounts in months. It’s understandable. You’re busy with the day-to-day activities of
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Typography and Email: The Best Fonts, Sizes & Tips
How much thought do you put into your email typography? The fact is, no matter how beautifully designed your emails
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What is WebP and How to Use This Image Format in WordPress
With images typically accounting for 50% of an average webpage’s weight, anything you can do to optimize your images not
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What is Localhost? (and How to Set It Up for WordPress)
Setting up a localhost environment for WordPress so it can run on your computer can save you loads of time.
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The Top 10 Apps for Instagram Stories: Graphic Design, Video Editing, and More!
Looking for apps for Instagram Stories? Over the past year, Instagram Stories have exploded in popularity. They are easy to
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6 Top-Notch Two-Factor Authentication Plugins for WordPress
It’s easy to overlook the importance of using strong and secure passwords for your websites and applications. In an age...
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What is Object Caching and How to Use It With WordPress
When it comes to caching, there are a lot of different types. There’s browser caching and page caching, not to
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Did GDPR Just Kill Abandoned Cart Emails?
Abandoned carts have long been a prime remarketing opportunity. Users who abandon their online shopping carts before completing their transactions
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Instagram Analytics: A Beginner’s Guide
Want to grow your Instagram account? The key is understanding your Instagram analytics – and knowing which metrics you need
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Cloudflare: Should You Use It or Not?
A question the folks at WP Rocket are often asked is: “Should I use Cloudflare?” It’s not at all surprising—WP
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10 Stunning Foolproof Font Pairings to Inspire Your Next Design Project
Font pairing is hard to get right. Finding two typefaces that harmonize without looking samey, yet don’t look awkward together...
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Long vs. Short: Why You Should Keep Your Emails Brief
There’s an old quote by Mark Twain: “I didn’t have time to write a short letter, so I wrote a
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8 Best Practice Ways to Make Your Mobile Site Load Faster
I recently got an email from Google informing me that mobile-first indexing had been enabled for my website. After initially
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The Lazy Admin’s Guide to Speeding Up WordPress (in Less Than an Hour)
You’ve got 60 minutes to speed up your WordPress site. What do you do…? For time-poor site admins, knowing where
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How to Fix the 500 Internal Server Error for WordPress
The 500 Internal Server Error is arguably the most frustrating error you can experience with WordPress because it can literally
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What Are Email Autoresponders (and Why You Need Them)
Email autoresponders are the quiet workhorses of email marketing. They toil away behind the scenes, working 24/7 to help automate
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8 Foolproof Call-to-Action Examples (And Why They Work)
Call-to-action examples vary widely across the marketing verticals, but they’re always very deliberate, including on social media. That might run
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How to Reduce Time to First Byte and Load Your WordPress Site Faster
If your WordPress site is still loading slowly even after you’ve implemented front-end performance fixes, it’s time to take a
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14 Instagram Tips to Encourage Better and Faster Engagement
Looking for simple Instagram tips to make your life easier? If you find yourself doing the same things over and
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How Much Disk Space Does a WordPress Website Need?
Maybe you’re choosing a new web host or simply curious about what’s “normal.” Whatever the reason, understanding disk space and
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The 6 Best Instagram Planners for Automating Your Instagram Marketing
Instagram planners take the hassle out of managing and scheduling your Instagram feed. Unlike generic social media schedulers where Instagram
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Explainer: What Is Serverless Architecture?
Web hosting has evolved. Say hello to serverless hosting. In the old days, there was only shared hosting. Typically very
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The 11 Best Translation Plugins for Multilingual WordPress Sites
Are you considering translating your WordPress site into another language, or even multiple languages? Adding a translation plugin to your
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Why You Should Aim For the Gmail Promotions Tab
The Gmail Promotions tab continues to cause a stir amongst email marketers, though exactly why is misguided. You see, when
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Turn Data Into Opportunity With These 9 Business Intelligence Tools
Businesses and enterprises have a lot of data to contend with. From acquisition and retention metrics to prospective customers, internal
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What is .htaccess and How to Use it With WordPress
WordPress relies on several core files to run your website and the powerful .htaccess configuration file is one of them.
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What Are Google Soft 404 Errors (and How to Fix Them)
Soft 404s are fairly common errors that Google sometimes throws up for web pages, particularly for larger sites. They’re also
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How to Take Good Instagram Photos on Your Phone: The Ultimate Guide
Ever wondered how to take good Instagram photos? How foodies snap their mouth-watering brunch flatlays? Or how fashion bloggers always
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What is GZIP Compression for WordPress?
GZIP compression is a popular method for speeding up WordPress. When enabled on your site, it can help reduce the
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The Ultimate Guide to Running Your First Instagram Promotion
You’re sharing great content, nailing your captions and hashtags, and now you’re thinking it’s time to level up with an
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How to Use Instagram Stories in Your Instagram Marketing Strategy
Instagram’s latest stats show that 80% of accounts follow a business on Instagram. And if you pair that figure with
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Instagram IGTV: How Businesses are Leveraging this Exciting New Feature
Brands have been having fun experimenting with Instagram IGTV since its launch just a few months ago—and there’s a lot
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How to Use the RAIL Performance Model to Measure Your Site’s Speed
How do you measure website performance? There’s a lot of information online about how to optimize websites, but how do
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