WORDS BY BIRDS SPECIALISES IN WORDS FOR WORDPRESS

You’re a busy business owner with a lot on your plate. I’m an award-winning writer and editor with 15 years’ experience, and another seven working professionally with WordPress. Need content for your website? I can take care of it for you.

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ABOUT WORDS BY BIRDS

Words are at the heart of every growing WordPress business.

They tell your customers what you do, sell your products or services, and do the heavy lifting when it comes to conversions.

Words feed the beast—aka Google—bringing you organic traffic and new visitors who are curious to learn more about what you offer, guiding them from first hello to loyal customer.

I’m Raelene Morey and I provide copywriting and content direction that will get you and your WordPress business ahead of the competition. 

I work with WordPress businesses that need content, but don’t know where to start, or don’t have time to write.

Through your growing pains, when you need content and someone who *gets* your product and can just get on with the job, I’ve got your back.

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WHY QUALITY CONTENT?

It’s simple, really: people don’t want to read crap online. So Google routinely updates its algorithms to weed out poor-quality content from search results.

Meanwhile, sites that publish highly quality content move up the SERPs. Even Google’s guidelines clearly spell what the search engine wants you to do to help it find, index and rank your site: publish quality content.

I'll step in as your content partner to write copy for your site.

Get out of the hole of “meaning to write” and finally get the blog posts, website copy, email campaigns, case studies—whatever copy you need—and stop putting it off.

KIND WORDS FROM CLIENTS

- LIZZIE KARDON, HEAD OF CONTENT AND ENGAGEMENT AT PAGELY

"I’d hire Rae to edit something in a second. Having her on a project means the language will not only be well-researched, beautifully written and thoughtfully edited, but also thoroughly considered and technically sound."

- DANIEL DAVID, CO-FOUNDER AT NEXTEND

Rae is an absolute pleasure to work with, a true professional and creative writer genius! We have been working with Rae for many months now. Without a doubt, she is one of the most experienced WordPress writers whom I've ever worked with.

- VIVIAN CHAN, FOUNDER AT TYPENEST

Rae has been an amazing partner for me since conceiving Typenest. We worked closely together to breathe life into my website, pre-launch. She really listened to my needs and delivered exactly the marketing copy and blog content I wanted.

- RICHARD LONG, CO-FOUNDER AT HEROTHEMES

Rae worked with us on our content strategy and was able to advise us on some quick wins that have helped us re-align our efforts and improve traction on our blog. We’re now seeing our blog in a whole new light.

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SERVICES

The right content can raise your brand awareness, reputation, and credibility, and move your business forward in an authentic, sustainable and—ultimately—more profitable way.

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WEBSITE COPY

Make a memorable first impression with benefits-driven copy that speaks to your target audience's needs—and scores conversions.

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WEBSITE COPY REVIEW

Frustrated that your site isn’t converting? There could be a problem with your copy. I’ll audit your site and identify opportunities for improvement.

3.

EMAIL CAMPAIGNS

Get the distraction-free attention your business needs with a welcome series that connects with subscribers and boosts your click-through rates.

4.

EDITING

Had a go at writing content but still not happy with it? Is your non-native English turning off visitors? I'll edit your words to make them shine.

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BLOG POSTS

Well-researched, informative and entertaining articles, tutorials, and guides on all things WordPress, business, and social media.

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CONTENT STRATEGY

Personalized strategies that set goals, help you understand your audience, and set out what you need to publish to improve your SEO.

7.

CUSTOM PROJECTS

Got something in mind that's outside-the-box or not listed here?  Whether you need a simple lead magnet or someone to proofread your plugin, if it involves words, I'm your bird.

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WHO I WORK WITH

My clients love building things. They are developers and entrepreneurs who have one thing in common: they love working with WordPress. 

My clients are also ambitious. They value their independent work and lifestyles, and in growing their businesses are achieving big things.

They know that quality content fuels businesses online. Whether it’s consistently publishing blog posts for increased brand awareness, or having website copy that speaks to their target audience’s needs, they trust me to provide the words they’re missing.

Here are a few types of clients I typically work with:

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DIRECTION

You run a small business with big potential and some content wrinkles that need ironing out.

NEEDS

You’ve been running your own business for some time, but acquisitions have ground to a halt and your site isn’t converting. You’re not sure how to push things forward.

SOLUTION

Together, we’ll figure out what's missing with a website copy review or content strategy. Next steps might involve refreshing your site with new, targeted website copy, or some simple editing. Then there’s blog content—if you’re not regularly publishing posts, how are people going to find you?

RESULTS

With content comes greater brand awareness and posts to share on social and email channels. More touchpoints means prospects are more likely to find you, and are more likely to tumble into your marketing funnel.

2.

GROWTH

You’re busy! If only you could clone yourself so you could take your business to the next level...

NEEDS

You don’t have time to develop content for your website. You need someone who gets your product, understands your business, and can deliver exactly what you need.

SOLUTION

You know content is key to growing a sustainable business—you just need someone who can take your blog and run with it. With your priorities on the table, I can manage your blog, provide quality posts and guest posting opportunities, and develop email campaigns that connect with your audience.

RESULTS

Finally, content marketing is off your to-do list! With your content needs taken care of and your blog generating consistent monthly traffic, you can get back to focusing on your product without distractions.

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PROJECT

You have big ideas for a one-off content-driven project. You just need help executing it.

NEEDS

New copy for your homepage or WordPress.org page, ghostwriting for a guest post, copywriting for an email campaign, editing for your plugin or theme—whatever you need, I can write it.

SOLUTION

Projects start with a deep discovery of your business, target audience, and product. Then I get to work writing whatever it is you need—no one-off custom project is too big or too small. There’ll be plenty of opportunities to discuss your project and make revisions so you're 100% satisfied with the final result.

RESULTS

The projects I love to work on bring you more business or create a way to make your business more effective and efficient. Working together, you can keep doing what you do best (i.e. coding) and I’ll do what I do best (i.e. writing).

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HOW I WORK

From one-off blog articles to website copywriting, monthly editorial management, personalised content strategies, website copy reviews, email copywriting, and one-on-one writing lessons—whatever you need, I am your partner in writing.

When we work together, whether it's on a one-off project or on an ongoing monthly basis, it means I become part of your team and I care about your business’s success just as much as you do—just ask my existing clients. I choose people I like to work with, then work hard—it’s kind of my thing.

PROCESS

1. GET IN TOUCH

Shoot me an email to book your free 30 minute discovery call. I'll get back to you with a link to Calendly so we can tee up a mutually convenient time to chat via Skype.

2. DISCOVERY CALL

During our 30 minute Skype chat, you'll get to know me, I'll get to know you, we'll discuss your project, and we'll work out if we're a good fit. No pressure, I just like to chat.

3. PROPOSAL

I'll send you a proposal that outlines the scope of the project and timeframes. If you're happy to go ahead, sign it electronically and send it back so we can get started.

4. PROJECT BEGINS!

We start working on your project. For one-off projects, the proposal will include a time-frame. For ongoing or retainer projects, we'll chat regularly via email or Slack.

Not sure where to start? Book a free 30-minute Skype chat.


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